That, that they’re in a place that does good work, that is important, that has the welfare of their animals and the survival of species at the core of what they do. That they will sacrifice good viewing for good animal welfare when necessary. You know, not locking animals out on exhibit, for example. So I think it’s, I think it’s all fairly straightforward, but again, a lot of this stuff falls down to actually understanding what zoos are, where they’ve come from, how they’ve evolved. You know, if you’ve worked on the shop floor, you’ve been dealing with visitors. If you come in as the, as the CEO from some other walk of life, you may never have dealt with the general public. I mean, I think everybody on the planet should work in a bar, should work in a pub at some point in their life. If you wanna learn about people, that’s a great place to do it, you know, in, in, in all their forms and shapes and sizes.