Honesty is the best policy. If you try and obscure a fact or a disaster or a mistake, it will come back to bite you. Invariably the truth will out. So being completely honest with the press is crucial. The difficulty arises when you’re trying to talk about a complex issue. And I come back to my apologies for this, but I come back once again to something like management euthanasia. It’s a complex subject. It’s not a sound bite explanation, it’s a, it’s 20 minutes to get the point across to someone to, to really explain it.
