Whatever, if an animal is getting old or getting sick, you know, how do you, how do you be part of that, that decision making process as to whether the animal should be euthanized on, on health grounds or welfare grants. And so it was actually to get people to understand that death is part of the job and part of your responsibility to, to, to make those decisions or to, or to at least assist in making those decisions. And I started getting emails from people who are either, you know, managing keeper courses or writing material.