’cause the idea of, of locking cats away and working in a safe environment is not something that would generally occur to them. And so the other half of the label was all about a keeper’s job. So keeping records, food preparation, enrichment, cleaning the enclosure. And then we did our own survey. People read the labels. Now the way I looked at it, that was the hook. If they were interested in Dax the lion and where he was born, then maybe they would, particularly now that everybody has a computer in their pocket and internet access, maybe they alright, wanna know a little bit more about lions. So we don’t necessarily have to tell them about it, everything about this species or that species in the zoo, but we need to provide a hook. And I think some zoos have done it in very, very clever ways.