Well, a lot of zoo directors at Nephi, they all understand marketing. Yeah, no, you have to get people to come to the zoo. I think marketing and zoos, first of all that Sue Allen was the greatest marketing person. And I was fortunate that we were able to work together for my years in Cleveland. One, she kept me out of a lot of trouble by saying I didn’t, if I said something stupid, she could get me correct it and stuff. But we did a lot of stuff by going to TV stations, like all these did, we had a fairly good advertising campaign, et cetera. What I worry about, I’m a serious zoo director. I, I mean, I want zoos to be known for their scientific information.
