I know we used to do it in the old day with mailers, you know, and so we would buy a list of parent magazine, you know, or something that would relate to, to, to zoos and that would be the list we would use. So they do the same thing with social media now and they can tell what will make the best hits and stuff. And then everybody does their ticketing online Now in some zoos you can’t even walk up to and pay. You have to, you can either use a kiosk or do it and you can always get a discount if you buy it online too. So there’s so many ways that technology can help. And since I left the zoo 12 years ago, it’s even greatly expanded way beyond my understanding.
