I guess it does. Well I’m sort of on the marketing advisory committee for Akron and they, they talk all these terms. I don’t understand that, what you just mentioned. And it’s just important because all, some people that’s all they know is the, is the social media and all those things. So it’s important and, and you, the the nice tools we have that I under, I don’t understand ’em but I know we can track all that. So you can find out how many people are looking at things and how what they’re interested in. You find out a lot of information about your, your visitors and your non visitors by using technology.