Being honest, being out front, you know, being out front with anything that happened. Going to them, not just sending out press, we press releases, but, you know, having them again, maybe it happened 10 times, maybe six times. If it were bad news, tell them fir you know, get, get in front of ’em first if they want to come out and see things. We treated them like, like great people. As I said, Sue Allen, who every cameraman, every newspaper reporter by first name, they’d come out, she’d show ’em around or have one of her staff show ’em around, see, see whatever they wanted. We didn’t hide anything from ’em. We were always very much zoo. And see that’s the thing about zoos, we can’t hide anything.