Well just not do stupid things and get in trouble, but we were all, one of the strategies we had is we never, if something bad happened, an animal died or whatever. We, we were right out in, we got in front of the story, not behind it. We, when I got to the zoo, they had a very bad press relations. One was over the rainforest that nobody could understand this building and why it was delayed and why it was gonna cost $10 million. And a couple animals that we got on a tray from China had died. And I, and there was a re an investigative reporter, Ted Whaling, I think his name was, and he was really trying to catch the zoo doing stupid things. And, but the zoo was, I think, hiding things. I think the zoo in Metro Parks was not open with the press.
