I don’t know. You know, the, the biggest challenge is when Jacque Gau, I remember Jacque Gusteau because the undersea world of Jacque Gusteau, there were three networks at the time. Okay? It wasn’t YouTube, there wasn’t social media. It was e everybody would talk about Ee world of Jacque Csau because they didn’t have many other choices, you know, it was all in the family of Jacque Csau or whatever. And so it was much easier then to have those champions, you know, Marlon Perkins, you know, Sunday Night Mutual, Omahas Wild Kingdom, always right before the wonderful world at Disney. Everybody back then, when I was young, 50, 60 years ago, that’s what it was all about. But now it’s much harder to find those champions unless there’s of such a high level, it, it would be lovely to, to, to have to have several of those champions. I’m not really certain that I know of any of those champions. Do we need ’em? Absolutely.