You know, I think, I, I think what’s really challenging for a lot of Zeus is they think conservation means that you have to have a field biologist in some far away country, 24 7 working to save a species. And I think that idea is just so crippling to, to zoos that have limited resources. They’re going, we’re never gonna be able to have a field biologist, we’re never gonna be able to have a researcher doing, we’re never gonna be able to do something like that. Okay. And so I think, I think that’s very frightening to zoos to think about how they can do it. And, and that’s why I think it’s really important regarding conservation efforts. You know, it’s locally, it’s water conservation, recycling, you know, educating the masses, accomplishing that energy conservation. Okay. Using solar, using, you know, LEDs and things like that. Using, being energy conscious.