They, I I think they, they all knew it. You know, that’s kind of hard when the person’s selling snow cones. Okay. But because we talk so much about the mission, the mission was stated, you know, in our break rooms and, you know, behind the scenes area for all the team, they knew we were there to serve and connect people with nature and, you know, kids and, and have that really sense of awe. And the mission enriching lives through firsthand interaction with living things. That’s a very short and sweet kind of thing. On the back of my business card, had a picture of my son as a child when he was about five or six years old, with a butterfly on his nose, taken by National Geographic photographer Joel Sartore. Okay. And on that was our mission, post-it. And people knew the mission.