You, you, you give them the authority to go with the responsibility. And they did that and they ran with it. And I, I think it’s, I think it’s a double-edged sword, to be honest with you. I never wanted to replace the actual experience of the zoo. I don’t want a TikTok video that people think, oh, look at the cute little animal on TikTok. No, I’d rather they come to the zoo and see it and smell it and hear it and, and experience it. Personally. I don’t ever wanna social media to, we become too distant. Okay. You know, when you see four people at the same table all with their phones and they’re talking to each other on the phone, it’s like, that’s really sad.