You know, I couldn’t take a penguin into the studio, but they could come to the zoo. And then I’d go and we’d talk about the penguin footage that they had and things like that. Or the tiger footage that they had. And always bringing them up to date on what’s happening at the zoo. Babies and things like events and things like that. So the media, they all knew me so, so well, and we had, I had a great working relationship with them. And I could share with them very confidentially, please don’t share this, this is off the record. And they always listened to me because they knew that I was going to give them something really good.