I love the operations of the zoo. Once I calmed down and thought about it and discussed it more with the zoo board leadership and going, you’re right. They had tried to have the same conversation with me four or five years earlier, but I was too cocky too. And I didn’t wanna give away my zoo, which I never really did. Okay. But it was all perception to me. So we found a gentleman who was great at branding and financial management and, and planning and just, we brought in the gentleman who, he was the number two person at the Children’s museum. He had done education programs at a strategic air and plant, air and space museum, some really great knowledge. Okay. And he says, we need to, you need to do a better job of communicating with the public regarding just the public perception you needed to brand the zoo, yada, yada, yada.
