I, I think the, the big thing is whether, whether it’s with individual examples or just sort of on a global level to, to be more active and inspiring people to both, to change attitudes as well as inspire action on critical conservation issues. One that comes to mind is the 96 Elephants program outta WCS, where they’re talking about, you know, this is the, and this is one that was from a few years back, where they’re talking about, this is the number of elephants that are killed in a day and, and trying to present some challenging concepts about the natural world and, and trying to recruit their audience to, to help change things. And you know, you, you do it, you do it regionally, you do it nationally, you do it internationally, but trying to reach folks that can, that can vote a particular way, you know, or support support issues, support, support, national park, support natural areas, they, they did a Cook County recently had a referendum to help support the forest preserves as well as Brookfield Zoo and, and the Chicago Botanic Garden. And, and it was a program aimed at, so we were actually asking people for property tax money, which in today’s current environment seemed like a really tough ask, but we talked about the impacts, the environmental impacts that we could have or inspire in talking about clean air and clean water. And, and it passed overwhelmingly, I mean, there was a huge amount of public interest in supporting those things that we support in terms of protecting natural environments.