And the animal rights groups are like, wow, this is, you know, we can go out there and say this animal is gonna die in this zoo and they’re probably right because the animal’s gonna give, live a nice long life and pass away as we all will at, at the end of our time. And the idea that people weren’t reasonable, the general public wasn’t reasonable enough to assume that each animal dies was a huge, you know, a huge hole in our relationship with, with our public. And a very noted, very experienced public relations expert who’s worked for this zoo and worked for a lot of zoos around the country. And the A ZA said, this experience changed everything in, in zoos in terms of providing an opening for animal rights groups to go after zoos. And so we learned, we in the industry learned something from that. And we are much more open about sharing our experiences in some cases, sharing experiences in advance when a, when a very popular animal is starting to fail, we might share that information to try and, you know, prepare people for the whole circle of life that’s going on in the zoo.
