Yeah, critical, and it comes back to knowing your own audience of understanding what your audience really needs. I mean the, the population dynamics, for example, in rural North Carol, we, you know, we’re North Carolina zoos in, in a very rural situation, so it’s addressing a very mixed audience of folks who are coming out of relatively big cities, Raleigh, Charlotte and so on, and of folks who live in a very rural situation. So the audience mix in summer, like North Carolina is gonna be very different to the audience mix of Brookfield Zoo, for example, where there’s probably a much more city or London Zoo. So the first thing in marketing is to understand who you are talking to, what the education levels are of that audience, understanding your own message, what are you trying to get across through the zoo and its various programs and how do you, if you like, interpret those in the right marketing way to that particular audience. So, so in a, in a nutshell, it, the, the young, the, the first time zoo director particularly hasn’t got a marketing officer who can help, is understanding your audience and understanding how you get to that audience.
