Well, I think one of the ways of getting or audiences outside the zoo world to really understand what the, what the zoo world is trying to do is for not just directors, but also senior staff members within the zoo community to find a way to get involved with either local, it might be land trusts, it might be a a a, a branch of oron or, you know, anything like that, that they can ultimately join the board if they can. And, and, and very often these organizations are quite keen to have somebody from the local zoo on, on their board. And it doesn’t, and, and, and obviously, I mean, in my case it was easier because being at London Zoo, London had these connections around the world, so it was much easier to get involved in both, you know, both the welfare world and the, and the, and particularly in the conservation world. And so I’ve, I’ve been involved with, well, wildlife Fund and Foreign Floor International for, for many years that it doesn’t have to be at that level, it’s just that getting involved with local conservation bodies, whatever form they may take is, gives the opportunity to talk to them about the importance of the zoo community. And, and equally for them, you know, to them to learn about the zoo world was, I think the problem. A lot of the problems have been that because we haven’t been good as a zoo community of engaging with all these other people, whether they’re pro zoo, anti zoo, or neutral. If we did more, I think to get involved with some of these organizations, I think we, that would be a huge benefit in terms of, of understanding what modern zoos are all about and in particular how they can contribute to, to conservation. And of course, those, those networks, those connections then very often deal become partnerships in, in working together on, on particular issues, whether they’re local, national or, or international.
