Yeah, it’s the way we have to communicate with this generation. That’s the way we communicate with this generation. They want to see that. You know, the cameras, doing “Secrets of the Zoo” with Nat Geo and I mean their GoPro inventory is incredible. I mean, they got cameras for everything and anything, getting shots that were totally impossible, I thought before, it’s like, ah, we can deal with that, no problem. You know, not disturbing the animal, but being able to get right up to the animal. It’s just fantastic stuff. But that’s the way this generation communicates.