It’s whoever can do the best soundbite and get that 30 seconds out there. And it’s not always, to me, not degrading, but I wish it was done better, more professionally. I don’t know who that is, I really don’t. I think we’ve lost some, we’ll get ’em back, but I don’t know who that is right now. Kind of a, we’ll talk later about an exhibitry. When a zoo spends multimillion dollars on a gorilla, elephant, tiger exhibit and critics ask why this money is not used to help the animals in the wild.