It has to dovetail in nicely to the zoo with the educational messages, and so on, and so forth. It’s all hat in hand as far as I’m concerned. And for the neophyte director, he, she needs to pay attention to that. Now, there’s a certain, I don’t know what the percentage is, but there’s an ideal percentage of marketing dollars spent to operational budgets. And you need to pay attention to that. I know it’s not cheap to market. I know, you know, whatever medium you use is expensive. And so you gotta get the biggest bang for your buck that you can, your websites are essential now.
