Absolutely. Yeah. Yeah. That to me has ramped up not only the way they deliver messages now through many mediums, but zoo education needs to be in the center of that wheel making sure that all those educational points are being hit on. Whether it be through interactions from people to people, staff to our guests, graphics, literature that is sent out from the zoo. Make sure there’s a consistent, solid educational message in all of that. And again, I am not an advocate of cramming it down anybody’s throat. I think that’s the worst way you can do it.
