I think the whole conservation awareness that was taking place. That zoos started to do some joint projects, you know, when they would have. National, you know. Bird Day or whatever they would do that you as a small zoo could come in on “some of their” bigger things and take some of their ideas. I think even some of the, you know, like the education committee, Conservation Education Committee, would come up with oh, here’s, you know, we’re gonna have this day and this is gonna be… They’ll give you some information that you can utilize, so we didn’t have to come up with it all on our own. So I think that and the advertising that they did on that was being a little bit more national. And noticing how people were shifting and becoming more aware of conservation and what you could do individually was a huge thing.