Well, I think attitudes are changing of the general public, the visitor. I mean you know, you have to have the funding to continue to do the various programs at the zoo. And so, I guess fundraising is part of it there. But the attitudes of the general public is different. The attitudes towards animal rights is different. The attitudes towards animals in general in terms of livestock, and providing food on the table is different than it was. Animal welfare and animal rights has changed drastically in the last 50 years. And so you need to be attuned to those and, you know, be able to just work with them.