And so incorporating conservation messages into that is key. However, they have to be short, concise, in this day and age, and impactful. You can’t write a paragraph about something on a graphic these days, because people don’t read it anymore. They don’t spend that much time at a graphic. So you have to catch their attention, and you have to have something that’s impactful, and in a quick soundbite, for lack of a better way to put it, because people don’t do that anymore. We’re on our gadgets and we’re on our thing. So what we did at Pittsburgh was we developed a Pittsburgh Zoo app, and along the way, when you turned on your Pittsburgh Zoo app, you scanned it at the front gate. Now I’ve got my app, it’s got my map, it tells me where the restrooms are, I can order food early and get it, and it’ll be waiting for me when I get there.
