Yeah. In the ideal situation, the board and the president and CEO are working together to fundraise. There’s some zoos where the Zoo Society does all the fundraising, and the president and CEO runs the zoo, and comes and helps with fundraising when asked, but the zoo society pretty much does the fundraising. So that’s one scenario. There are different, there’s not one way to crack the fundraising nut. Different zoos have different ways to do it, and all of them are correct for them and for their zoo. Ideally you would have a very active board, that’s active in fundraising, that helps to open the doors that you need. Because fundraising, and PR and media, by the way, are about relationships.
