But our PR people taught me that you need to pick your fight, because what you do sometimes, when you address that letter to the editor or you address that little story in the paper, when you address it, then it gives it what they call legs. So now you’ve given the story legs, where it was just a one piece story in the paper and nobody believed it anyway. Oh wait, well, Dr. Baker was so concerned about it that she spoke up and said blah, blah, blah, countered the argument, whatever. There’s other times when you have to go to bat for yourself and for the zoo because the information is so blatantly out there. I, for one, think that zoos and aquariums have to address more, and more, and more of the accusations made by animal rights organizations. Because unfortunately, when they say it enough times, people start to believe it because they’ve heard it enough times.
