So I got on all the talk shows, I got on all, yeah, we tried to get the zoo out there every possible way we could think of. And so we wanted to, I would be on every talk show, every, we had a nighttime zoo program that we did for the zoo. And so I was trying to get the zoo out there and get people thinking about the zoo, getting ’em excited about the zoo, because that was really one of our biggest challenges. We had a brand, we had a Pittsburgh Zoo. Nobody knew about the brand. Everybody knew about the zoo, but they didn’t have any impetus to go there. So that was one of the struggles we dealt with. But even with the city, it was hard, and it was hard to motivate employees, because all of our funds went into general fund.
