I was involved in a visitor survey while we were there to learn what the visitors like. And this was in the infancy, really, of us actually studying what the visitors thought, and now that’s a big field as well. But back then we didn’t really study the visitors. All our focus was on the animals and the visitors were, in some people’s minds, not mine, the necessary evil of keeping the doors open. But now we’ve learned so much about what the visitors think and how they can drive conservation, and wildlife, and everything else by what we teach them in the zoo and how we get ’em involved in the animals.
