The power. The power. I think the live animal. The live animal is the most powerful thing that you can ever have. So if somebody comes to me and say, “Well, zoos are irrelevant because we have National Geographic and Discovery Channel. We have other forms of virtual reality and stuff where I can go and I can see. I can have a 3D, 4D, 5D experience where you can even smell them and almost cap them in your face,” But there’s nothing like having a live animal there. And I think that’s the power of the zoo.