I really quite got involved in the selling of the zoo. What was happening at that point was that we were not getting enough tourists. We didn’t get any tourists at all. Singapore had a lot of tourists, millions of tourists every year, but we were not getting any. And we could see that that was the key to our financial success. And so we really got immersed in marketing and understanding how to market the zoo and something we’ll get onto. But that’s when breakfast at the zoo came about.
