Welfare, animal welfare. It’s like, oh… So in the sort of the last 15, 20 years, suddenly people are starting to talk about zoos, are talking about animal welfare. We went through a stage where there was a siege of the zoo world from the animal rights people, from the animal welfare people, Born Free Foundation, Peter, and everybody’s whacking the zoos and the zoos were retaliating. And then finally, they started to understand that actually instead of responding to an attack, they should actually get above that and actually start doing something about the welfare of the animals in zoos. And it wasn’t necessarily that the animal welfare was bad, but it just wasn’t necessarily good or particularly narrated well. And so I think animal welfare started to become a big thing in zoos. I was actually on the board of Wild Welfare, which is a welfare NGO set up by zoos to monitor welfare in zoos.
