And if you’re sitting in a auditorium in a zoo and the messaging comes through through the presentation, which it should be, and although it can be entertaining and fun and have a laugh, there should be powerful moments punctuated through the presentation where messages, subliminal and also very pertinent messages should come out about environmental conservation, conservation of these species. And if they don’t do that, then I think the missing huge opportunities. You had mentioned you talked to people who were cleaning up.