So it’s really trying to get them to say, “Okay, I understand this animal. I respect it. I have a certain place for it.” So in Singapore, like for instance, people leave the zoo and they may see a presentation of orangutans, but it’s certainly not a degrading presentation. And they leave and say they’ve learnt more about those orangutans and hopefully they have a certain amount of respect for them in the wild. And so really those are their ambassadors for their wild counterparts.