So we hit on this idea. We went to the city and said, “You send a water bill out to everybody who lives here every month. Can you put a zoo membership application?” Well, nobody’s ever asked that. We don’t know if we can do that or not. They did it. 3,000 people join in a month. When I retired, we had 42,000 household memberships. And I think there are, COVID put a dent in that, but I think it’s since even bigger now.
