And I became very obsessed with that sort, in a positive way with that concept, and it was totally new to me. CLR taught me a lot about how people visit the zoo. So what I did after maybe 18 months or two years at the most, I had CLR come back in, and I said, “Okay, here’s what I’ve learned. What do we do next?” And so we developed these little mini plans. About a year after we did one, we developed the next one. Rather than say we’re gonna do this, we’re gonna do this, we’re gonna do this, and in 25 years. I didn’t, that didn’t work for me. I did this, and based on how that, how the public reacted to that, we did this.