One of our messages, it’s got to be to get out the word about what these animals are doing, what they’re capable of doing and through our education programs and whether it’s dealing with school groups in the school, or when they come to the zoo. We try to give them all tours. All school groups are free in the Bronx Zoo, and we have volunteers and we train ’em. They work with the school groups. Every school group gets one or two volunteers to tour them around. And in our labeling, we try to educate the visitors. Very hard to write a label that can compete with a live animal. And so we know that the messages have to be brief and they have to have something interesting in them.
