And then letting the people know, we have some fascinating animals here. We’ve got maybe not much, but a neat little zoo here. We need your support, come out and see us. And I started giving a lot of talks and so on. But this diet business, we had a couple of lion cubs born at the zoo who legs were all skew. And I knew of Dr. Mark Morris Jr. here in town. And they had this research lab called Theracon. And I called him and said, “I got a couple of lions.” And he came out and looked and he said, “Let’s take ’em to Theracon.” We’ll try some experimental diets.” That was how we got involved with the Morris, Dr. Morris and Hill’s Pet Products in developing the Zupreem diets.