Be more of a focal point in that community as a meeting place, as a gathering place, as a leader in recycling, which a lot of zoos are doing, but let the zoo be the leader in recycling. And even in a book fair, have a book fair at the zoo, civic clubs meeting at the zoo, all of the organizations pertaining to nature like the local Audubon Society or whatever, I think they should all just automatically think, let’s meet at the zoo. And the zoo will be the focal point for that. I guess I do see AZA doing that to some extent, but I think that could be done a lot more and helping their individual members come up with resources or ways to be a resource.