The world famous Topeka Zoo, we had no structured marketing campaign. I personally have no formal training in marketing whatsoever, but once again, it’s the animals. I mean, we had 450 fascinating personalities in the zoo, and to let people know about them, what was an important thing and how unique they were as a representative of their species, as an ambassador for them, and as an individual, and people would know our animals as individuals and by name. Now if you have an animal that you’ve known for many years, and then he passes away, that’s a sad thing. Or heaven forbid, if there’s an accident and he dies, but that’s life, the zoo is life and death. And we try to convey that to the public. It was important. We had such great success with giraffes, have had over the years.