I think that part of their goal now, whether it’s, I don’t know about the city zoos I don’t know how they do that. But the private sector, I think should make a commitment to some organization that is important for conservation of animals. It could be The Nature Conservancy, it could be the Rhino Trust or Rhino Ark, it could be elephants, it might be pheasants and quail, I don’t know. But I think everybody in this industry should have a pet project and support it and support it well and certainly talk about that at their facilities. If they want to really educate the public and get funding for things like anti-poaching, then you have a film. So showing elephants with their damn tusk cut out and their ears cut off and things like that to let people be aware of what’s really going on with these things like elephants and rhino. Now, I don’t know what your experience is, but today, in many instances, zoos seem to be afraid to confront animal rights or animal rights groups.