Well, I think the trips, certainly for the public who through a society or whether it’s just general public, it provides an opportunity for awareness of nature far beyond anything you can see on TV. You’re right in it. I know my first trip to Africa, I was in total awe. Although I had seen lots of pictures, Discovery Channel wasn’t around at that time. But when you go to a location and you experience it, it leaves a different impact on you than just a fleeting memory. It was an experience. It was an experience. I think it’s very important.