I think the major advice I would offer for marketing, as well as it’s related, dealing with public relations and the media, is get to know the people you’re dealing with as individuals, invite them and their families on their time off, which maybe it’s inconvenient for you, but invite those marketers and those PR media people with their families on a time at their convenience, to your zoo for behind the scenes, special tours, not with a flock of 50, but with just one family at a time, to build a personal friendship relationship so they better understand what your concerns are. And more important, you’ll better understand what your fundraisers or the people that are going to supply you with either becoming customers or wholesalers, or public relations specialists. ‘Cause this is a bit of a controversial topic. What’s your view, and certainly involves Honolulu Zoo.
