Well, in terms of the emphasis on marketing and such in our institutions in a world competing for attention for all kinds of services and facilities and pleasures, it seems to me that that’s a real task for leadership that you’ve got to have informed and committed leadership in terms of the conservation mission of our institutions. And as you know, that is changed through the evolution of zoos, from simple menageries or oddities from the biota of the world that you can see to zoological parks in their commitment to maintaining these creatures for the rest of their normal individual lives to the Conservation Center concept. And it seems to me that that’s the reason for these institutions to be. And if the leadership in that institution doesn’t have that commitment, then they shouldn’t be marketing anything. You mentioned the evolution of zoos. You developed this diagram that graphically illustrates the evolution of the zoological park.
