How to increase the likelihood that you’re gonna communicate effectively so that it’s not just caring in terms of thinking about this problem, caring in terms of being emotionally involved from seeing the animal or whatever, but caring for in terms of doing something about it. So it seems to me that these zoos in general, need real, shall we say a jab, a kick in the butt. And the Zoo Association certainly needs that in terms of its attention to both the ultimate welfare of the animal species.