The secret to fundraising is getting people who know people to go and do the asking, not the professional person. So it was identify peers or people that would have influence with other people to go and make the ask, so to speak. That’s not novel our zoo that’s novel, or that’s the common norm throughout the entire fundraising world. I personally, don’t like to ask people for money. I do it because I’m passionate about the program that we need the funding for, but it’s not one of my favorite things. You mentioned the Zoofari and that it was a big success.
