Well, I think part of the main role for zoos as far as I’m concerned is they’ve got to be part and show a leadership role in the in situ work of animals in nature. They have a giant audience. They have potentially money. You’ve gotta make sure your house is the best it could be, whether it be big or small, but that message of the animals in the wild, ideally, for every animal, for every animal at different levels that are maintained in a zoo or aquarium, there should be some work that the zoo is doing or the zoo is aiding in the wild. It could be big or small and they should be able to tell that story. And there’s 1,000 marketing ways that you can get additional money to tell that story. That’s not why we’re here. But the point is some zoos have been very successful in that. Others could be successful in that, even on a small scale.
