And all these benchmarking things that you can figure out. And I was always amazed at the attendance figures and our goal was to hit a hundred percent of our statistical metropolitan area, and we were constantly in the 90%. We went over a hundred percent a couple times. And our problem in Kansas, you’ve got outside the statistical metropolitan area, there are a lot of cows and they don’t buy tickets. So that meant you had to get those people to come back again and again, and then you’ve gotta weigh that balance between membership and admissions ‘cos if you don’t get those priced right, you can mess that combination up. We talked about people coming back to the zoo.
