Most people don’t even know who the AZA is. I mean, I think more do now. In certain communities it’s well known, but I’m hopeful that things like this show at the zoo that was done by the Conservation Society, that Discovery Channel said it was the highest rated new show they had the first year and kind of second year. I don’t know where it’s going and how it’s doing its second year, but I thought they’ve done a great job explaining what we’re about. And it’s had quite a following. But there’s so much competition out there culturally now with generations coming up that don’t know about what the outdoors is. I mean, coming to the zoos, we’re marketing as an outdoor experience. It was like camping when we were kids.
